A scientifically formulated, complete and balanced, single protein diet made from Australian Chicken and brown rice.

Chicken provides a species appropriate protein and contains glucosamine, calcium and essential amino acids.

Brown rice contains natural fibres and antioxidants that can assist the digestive and cardiovascular system.

Naturally occurring manganese from the brown rice helps synthesize fat and can also benefit the nervous and reproductive systems.

Natural prebiotics & probiotics (Bacillus Subtilis) will provide functional gastro-intestinal support and promotes healthy microbiome in the gut. 

Air Dried to Perfection.

Prime 100 Air Dried CHICKEN & BROWN RICE | ADULT 600G


Australian Chicken meat (whole meat), carrot, safflower oil, brown rice, sweet potato, apple, vitamins and minerals (vitamin A, vitamin D, vitamin E, vitamin K, thiamine (vitamin B1), riboflavin (vitamin B2), Niacin (vitamin B3), calcium pantothenate (vitamin B5), pyridoxine HCl (vitamin B6), cyanocobalamin (vitamin B12), folic acid, zinc sulphate, zinc chelate, iron chelate, manganese sulphate, potassium iodate, potassium chloride, seaweed extract, sunflower lecithin, flaxseed oil, parsley, buffered vinegar, salt, algae oil, mixed tocopherols, glucosamine sulphate, chondroitin sulphate, Bacillus Subtilis (probiotic), taurine, citric acid.

AAFCO Statement: Prime100 SPD™ Air Dried Chicken and Brown Rice is formulated to meet the nutritional levels established by AAFCO dog food nutrient profiles for dogs of all ages.